Xinhua Winshare has grown and developed alongside the deepening reform of China’s cultural industries. After it was established by Sichuan Xinhua Issues Group Co., Ltd. in 2005, the company seized its first mover advantage to quickly establish its position in the capital market. In 2007 the company was listed on the Hong Kong Stock Exchange, becoming the first mainland Chinese publishing company to be listed in Hong Kong. From this point onwards, Xinhua Winshare leveraged its relative capital strength to create an integrated industry chain; establish a national network; upgrade its digital resources; build a multi-cultural industrial structure; and develop connections in the international market. Xinhua Winshare’s advantages lie in its comprehensive network in the publishing industry; its digital business development; its national distribution network; and its multifaceted collaboration with other businesses. Today, it is an internationally influential comprehensive cultural services group.

In August 2016, Xinhua Winshare became the first domestic Chinese publishing company to trade on both the Hong Kong and Shanghai Stock Exchanges. Xinhua Winshare is poised to take advantage of the opportunity provided by the Chinese government’s focus on the development of culture industries. Using the capital market as a platform, and with the mission of “creating a quality product, serving a reading society, and promoting cultural heritage,” Xinhua Winshare will continue to be the vanguard of institutional innovation and industrial upgrading. Xinhua Winshare will continue to enhance its core competitiveness, promote sustainable development, and increase the influence of the Xinhua Winshare brand. Xinhua Winshare will use its excellent business results to increase return for investors, reward its employees, give back to the community, and continue to contribute to the healthy development of China’s cultural industries.