Wenxuan owns 13 newspaper and periodical brands, including Reader’s Journal, Sichuan Pictorial, Honglingjin, Youth Times, and Mi Xiao Quan, covering a wide range of content areas such as culture, children’s literature, popular science, and fashion, with readership spanning all age groups. In response to industry transformation trends, Wenxuan’s newspaper and periodical division has been deepening its integrated media development while maintaining a stable foundation in traditional distribution. By leveraging the dual strengths of traditional media content and new media dissemination, it steadily converts user traffic and brand influence into tangible operating results. In 2025, the total circulation of its 13 newspaper and periodical brands reached 15.86 million copies. Its content creation capabilities have also been enhanced. The all-media platforms of Sichuan Pictorial, Reader’s Journal, and Giant Panda published a total of 12,906 posts throughout the year, with total views exceeding 10.21 million, of which six articles garnered over 100,000 views, and nearly 30 high-quality pieces were republished by major central media outlets such as People’s Daily Online, Xinhua Net, Xuexi Qiangguo (Study China), and China Daily. On the basis of a well-established all-media matrix, the division continues to innovate integrated publishing models and has launched several key projects. The “Giant Panda All-Media Multidimensional Communication Platform” has been steadily expanding its business boundaries, with the brand influence and commercial value of the Panda IP on the rise. The “First Reader” national reading service platform collaborates with government agencies, writers’ associations, and publishing institutions to build a full-chain service system, forming a “content + events + services” operational model. As a core driver of the “Scholarly Tianfu” initiative, it has received multiple honors, including being named a National Media Integration Innovation Case.