E-commerce

Wenxuan’s e-commerce business is operated by its majority-owned subsidiary, Sichuan Wenxuan Online E-Commerce Co., Ltd. (hereinafter referred to as “Wenxuan Online”). With the core mission of “building a professional reading service ecosystem and establishing a powerful online distribution hub”, Wenxuan Online has strategically positioned itself across omni-channel marketing, supply chain services, and integrated reading, driving high-quality development through innovation. Over the past two decades, Wenxuan Online has maintained rapid and sustained growth, with its business scale exceeding RMB 7.5 billion in 2025 and annual active titles reaching one million. It has become one of the most professionally capable e-commerce brands in China’s publication market. The Company has received numerous honors, including the “Digital Publishing Transformation Demonstration Enterprise” from the National Press and Publication Administration, the “E-Commerce Demonstration Enterprise” from the Ministry of Commerce, and the “Advanced Publishing Unit Award” at the 5th China Publishing Government Award. It is also a key enterprise designated for support under the Notice of the National Press and Publication Administration on Strengthening the Online Distribution Capabilities of Xinhua Bookstores (NPPA Document [2019] No. 14).

01

Staying True to Our Original Mission and Upholding the Primary Position in Cultural Dissemination

Wenxuan Online has always been committed to disseminating outstanding culture and promoting the core socialist values. Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, it fully leverages its strengths in distribution channels and content curation to continuously promote and distribute publications on the Party’s innovative theories as well as various major thematic publications, while also consistently providing reading services for a wide range of digital content.
02

Exploring New Technologies, Driving New Business Models

Driven by technological innovation, Wenxuan Online continues to strengthen its core capabilities and steadily advance business iteration and upgrading. To date, it has established four logistics centers with an available inventory of over one million book titles. Through intelligent centralized dispatch and multi-warehouse coordination, it meets the supply needs of diverse business formats including online stores, physical bookstores, and library supply. By leveraging technological innovation, it has built new business models, developed inventory-sharing operations, and created a “new distribution pathway”, safeguarding the healthy development of the industry chain.
03

Building the “Wenxuan September” Integrated Reading System to Promote Nationwide Reading

With forward-looking insight into the changing reading needs of readers in the mobile Internet era, Wenxuan Online has explored and developed the “Wenxuan September” reading service system. It integrates diverse services including book purchasing, reading information, digital reading, content interpretation, and reading activities to meet readers’ integrated reading needs. The “Wenxuan September” mini-program has served as the main online venue for the Tianfu Book Fair for several consecutive years, hosting exhibitions and sales, and has become a key digital platform for nationwide reading promotion activities.
04

Pioneering the “Publication Supply Chain Collaboration Platform” to Empower Industry Transformation and Upgrading

With the goal of serving the entire industry, Wenxuan Online has integrated all aspects of the supply chain—including commodity supply, organization, warehousing, and distribution—to establish a comprehensive, efficient, well-regulated, secure, and orderly industry service platform. Through years of development, this platform has connected over 2,000 publishing entities and covers more than 1,400 bookstores, library suppliers, and online retailers nationwide, further strengthening the influence of state-owned key enterprises in the distribution sector.
05

Anytime, Anywhere, Any Scenario – Wenxuan.com Is Everywhere

Wenxuan Online pioneered the “Omni-channel Chain Distribution” model, fully leveraging its role as the primary channel for publishing and distribution. Through comprehensive media presence and multi-scenario operations, high-quality publications are widely and rapidly disseminated across the Internet. Today, whether on e-commerce platforms, social media, or new media clusters, Wenxuan.com is always present – truly delivering on the promise of “wherever users are, Wenxuan.com is there”.

Business

Main Business

E-commerce

Staying True to Our Original Mission and Upholding the Primary Position in Cultural Dissemination

Exploring New Technologies, Driving New Business Models

Building the “Wenxuan September” Integrated Reading System to Promote Nationwide Reading

Pioneering the “Publication Supply Chain Collaboration Platform” to Empower Industry Transformation and Upgrading

Anytime, Anywhere, Any Scenario – Wenxuan.com Is Everywhere