Actively fulfilling its role as a primary force in cultural services and a key platform for disseminating advanced culture, Wenxuan has built a new cultural consumption service system that “integrates in-store and out-of-store channels and combines online and offline platforms”. This system is centered on serving users, supported by a deep and extensive network, driven by reading services, and connected through physical stores. By comprehensively enhancing terminal services, expanding institutional services, and cultivating cultural and creative industries and emerging businesses, Wenxuan is striving to become a leading cultural consumption service provider in China through transformation, breakthroughs, and development.

Wenxuan has been actively advancing the “Revitalizing Physical Bookstores” strategy, continuously improving its physical bookstore network from provincial to county levels, achieving full coverage of “one bookstore per county”. With over 170 physical bookstores across the province, covering a total operating area of 155,000 square meters, its reading service capabilities have been steadily enhanced. Many of its stores have been recognized as “Benchmark Large Bookstores” and “Model Grassroots Stores”. The Panda Bookstore was selected among the “Top 10 Most Distinctive Reading Spaces” hosted by China Media Group (CMG). Wenxuan Books Hi-tech Zone Store, Wenxuan Books Chenghua Store, Southwest Book City, and Panda Bookstore have been named “Annual Most Beautiful Bookstore” for four consecutive years by the China Book Distribution Association.

Wenxuan organizes a wide variety of offline reading activities to foster a positive atmosphere where people love reading, choose good books, and read well. Each year, it hosts over 7,000 brand cultural events and reading activities—such as “Sister Wenxuan Storytelling”, “Little Book Guardians”, “Wenxuan Book Talkers”, and the “Scholarly Reads in Seven Venues” campaign—serving tens of millions of readers and effectively meeting the cultural needs of the general public. The “Light Up a Reading Wish” book crossing activity was recognized as an “Outstanding Project of 2023–2024 National Reading Promotion” by the Publicity Department of the CPC Central Committee, and has been covered by People’s Daily for three consecutive years. In 2025, the activity expanded from Sichuan to the whole country, becoming a nationally exemplary reading promotion program.

Wenxuan is also actively expanding online reading services. The “Wenxuan Cloud Store” offers readers a “digital spiritual treasure trove”, providing access to over 800,000 SKUs of books and cultural and creative products. With a more internet-based approach, richer scenarios, and more convenient services, it delivers an enhanced reading service experience platform. At the same time, the “Read-to-Door” service has established a “store + instant retail” model. Breaking away from the centralized traffic competition logic of traditional e-commerce, it transforms physical stores into front-end warehouses, creating a fulfillment loop of “order online, deliver from store, arrive in minutes”. This dual-drive approach integrates channel digitalization with real-time service.

Centered on cultural services, Wenxuan actively integrates into the public cultural service system, fully leveraging its institutional and operational advantages. It has established strategic partnerships with universities, libraries, museums, and rural libraries to share reading resources and innovate models for public cultural service network development.